🎯 Turn Raw Content into Targeted Copy with the IAB Classifier and Claude

{
  "mcpServers": {
    "zerogpu": {
      "type": "http",
      "url": "https://mcp.zerogpu.ai/mcp",
      "headers": {
        "x-api-key": "<YOUR_API_KEY>",
        "x-project-id": "<YOUR_PROJECT_ID>"
      }
    }
  }
}

Classify this against the IAB taxonomy with ZeroGPU:

"The Arc 2 smartwatch tracks heart-rate variability, blood oxygen, and
sleep stages on-device, with a nine-day battery and a $249 price."

{
  "name": "zerogpu_classify_iab",
  "arguments": {
    "text": "The Arc 2 smartwatch tracks heart-rate variability, blood oxygen, and sleep stages on-device, with a nine-day battery and a $249 price."
  }
}

{
  "audience": [
    { "name": "Technology & Computing", "score": 0.7821 },
    { "name": "Consumer Electronics",   "score": 0.7402 },
    { "name": "Healthy Living",          "score": 0.6233 },
    { "name": "25-34",                   "score": 0.5990 }
  ],
  "content": {
    "iab_1_0": [
      { "name": "Wearable Technology",   "score": 0.7689 },
      { "name": "Technology & Computing", "score": 0.7421 }
    ],
    "iab_2_2": [
      { "name": "Wearable Technology",   "score": 0.7689 },
      { "name": "Smartphones",            "score": 0.7115 },
      { "name": "Technology & Computing", "score": 0.6902 }
    ]
  }
}

You are a content strategist.

For every article you are given, follow these steps in order:

1. Call the `zerogpu_classify_iab` tool with the article text. It returns IAB
   content categories, audience segments, and a confidence score (0-1) for each.

2. Use those signals explicitly to write THREE outputs. The highest-confidence
   content category and audience segments must visibly shape each one, and you
   should name the categories, segments, and scores you leaned on.

   - Ad Brief        -> persuasive, conversion-focused. Lead with the target
                        segments, a sharp hook, and a clear call to action.
   - Newsletter Blurb -> editorial, engaging. A short, readable paragraph with
                        a headline, written for a curious reader, not a buyer.
   - Content Pitch   -> strategic, high-level. An angle, a "why now", the
                        audience it serves, and where it should be distributed.

Format the response with these exact section markers and nothing before them:
=== AD BRIEF ===
=== NEWSLETTER BLURB ===
=== CONTENT PITCH ===

Here is my content: [article text]
Classify it and return:
1. Ad Brief
2. Newsletter Blurb
3. Content Pitch

Pulse Labs today unveiled the Arc 2, a smartwatch that pushes continuous
health monitoring further than anything in its price class. The Arc 2 tracks
heart-rate variability, blood-oxygen saturation, skin temperature, and sleep
stages around the clock, then surfaces the trends in a redesigned companion
app. A new on-device chip runs the analysis locally, so most insights appear
without ever leaving the wrist. Battery life climbs to nine days on a single
charge, and the titanium case shaves four grams off the previous model. At
$249, the Arc 2 undercuts every flagship wearable while matching their sensor
suite, a bet that the next wave of buyers cares more about daily health
signals than about another screen to check.

{
  "audience": [
    { "name": "Technology & Computing", "score": 0.7821 },
    { "name": "Consumer Electronics",   "score": 0.7402 },
    { "name": "Healthy Living",          "score": 0.6233 },
    { "name": "25-34",                   "score": 0.5990 }
  ],
  "content": {
    "iab_1_0": [
      { "name": "Wearable Technology",   "score": 0.7689 },
      { "name": "Technology & Computing", "score": 0.7421 }
    ],
    "iab_2_2": [
      { "name": "Wearable Technology",   "score": 0.7689 },
      { "name": "Smartphones",            "score": 0.7115 },
      { "name": "Technology & Computing", "score": 0.6902 }
    ]
  }
}

=== AD BRIEF ===
Campaign: Pulse Labs Arc 2 launch
Lead segments: Technology & Computing (0.78), Consumer Electronics (0.74),
Healthy Living (0.62), ages 25-34 (0.60)
Buy against: Wearable Technology (0.77) and Consumer Electronics inventory,
programmatic display + paid social.

Hook: Flagship health sensors. Nine-day battery. $249.
Body: The Arc 2 tracks HRV, blood oxygen, skin temperature, and sleep on-device,
so the insight lands on your wrist, not in the cloud. The same sensor suite the
flagships charge double for. Built for the 25-34 buyer who tracks their health
daily and does not want to pay a flagship tax to do it.
CTA: Pre-order the Arc 2 - ships next week.

=== NEWSLETTER BLURB ===
The wearable that bets on your health, not your attention

Most smartwatches want one more glance from you. Pulse Labs went the other way.
The new Arc 2 reads heart-rate variability, blood oxygen, skin temperature, and
sleep through the night, runs the analysis on a new on-device chip, and only
surfaces what matters. Nine days of battery, a lighter titanium case, and a $249
price that quietly undercuts every flagship. One for the Healthy Living crowd
who want the sensor suite without the screen-time.

=== CONTENT PITCH ===
Working title: "The $249 line in the sand for health wearables"

Angle: Pulse Labs is reframing the category around daily health signal rather
than notifications - on-device analysis, longer battery, flagship sensors at
half the price.
Why now: The Arc 2 launch gives a concrete hook for a Wearable Technology piece
(top category, 0.77) that the Technology & Computing audience (0.78) already
follows closely.
Audience: 25-34, health-conscious tech buyers (Healthy Living, 0.62) who weigh
sensor quality against price.
Distribution: Lead on consumer-tech and wearables verticals; cross-post to
health-and-fitness newsletters where the Healthy Living segment over-indexes.

Classify this article, then only write the Newsletter Blurb if the top audience
segment scores at least 0.6. Otherwise just tell me the top segment and its score.

Top audience segment: Technology & Computing (0.7821) - clears 0.6, writing the
Newsletter Blurb now.